Case Study: Global Life Sciences Company achieves a unified customer view and real-time identity resolution with Redpoint Global Inc.'s rgOne platform

Global Life Sciences Company - Customer Case Study

Global Life Sciences Company, a global life sciences research and biopharmaceutical manufacturing company, faced complex B2B identity challenges: multiple independent research labs as sub-accounts, varying purchaser roles (scientists, lab users, procurement agents) and shared carts made it hard to tie institutional objects and identifiers to individual profiles. To achieve granular identity resolution and map individuals to specific labs and parent accounts for digital marketing and analytics, the company engaged Redpoint Global Inc. and its rgOne customer experience platform.

Redpoint Global Inc. implemented rgOne to create a single customer view with real‑time segments, traits and personas, using probabilistic and deterministic matching at data collection, in‑line data quality, and persistent keys. The platform unified dozens of custom dimensions across hundreds of thousands of products and more than 20,000 employees (supporting 100+ distribution centers and 50+ manufacturing sites), enabling scalable personalization, marketing orchestration and activation for data science—delivering a golden record and improved targeting across channels.