Case Study: Fortune 100 Global Financial Services Company achieves 96% improvement in marketing program speed with Redpoint Global Inc.

Global Financial Services Firm Accelerates Speed-to-Value for Marketing Programs

The Fortune 100 Global Financial Services Company faced fragmented legacy technology that caused latency extracting current data from a 5‑terabyte database and maintained separate international and specialty customer stores, preventing a unified customer view and slowing segmented campaigns and multichannel journeys. To overcome this, the company engaged Redpoint Global Inc. and deployed Redpoint’s rgOne platform to streamline access to customer data and enable real‑time, contextually relevant engagement.

Redpoint Global Inc. implemented rgOne as a single point of operational control over disparate databases, bringing in third‑party, IoT and unstructured data via Hadoop support to enable on‑demand targeting and omnichannel journeys. The solution delivered measurable results: a 96% improvement in campaign speed, complex query time reduced from half a day to minutes, access to disparate data for 25 million customers, and the ability to build personalized customer journeys at scale.