Case Study: a global investment management company achieves personalized customer engagement at scale with Redpoint Global

Global Asset Manager eliminates millions of duplicate records with Redpoint Global

The customer, Global Asset Manager, a global investment management company with billions in assets, faced challenges in achieving personalized customer engagement due to numerous data siloes and frequent regulatory changes. These issues prevented them from gaining a single customer view to deliver relevant communications across channels. They partnered with vendor Redpoint Global Inc. and implemented the Redpoint Data Readiness Hub to address these data readiness objectives.

Redpoint's solution created a Golden Record, a real-time unified customer profile, by ingesting and cleansing over 10 million records, which eliminated millions of erroneous and duplicate entries for significant cost savings. The integration with the Adobe Experience Platform enabled omnichannel journey orchestration, delivering the right message at the right time. This resulted in a more personalized customer engagement strategy, improved customer experience, and ensured regulatory compliance through tunable identity resolution.