Case Study: Lobal Investment Management Company achieves personalized customer engagement at scale with Redpoint Data Readiness Hub

Global Asset Manager Achieves Personalized Customer Engagement at Scale

Lobal Investment Management Company is a global investment manager with many billions of dollars in assets under management and millions of investors across individual, advisor, retirement, and government segments. To support personalized engagement across changing financial journeys and regulatory requirements, it needed a single customer view and a Golden Record that could identify customers across channels and make data usable in real time.

Working with Munvo, Lobal Investment Management Company implemented Redpoint Global Inc.’s Redpoint Data Readiness Hub to create a real-time unified customer profile with always-on data quality. The company ingested more than 10 million customer records, and Redpoint’s data quality and identity resolution removed millions of erroneous and duplicate records; the summary box also notes 12 million+ records ingested, 35% removal of duplications, and millions of net unique customer records.