Case Study: Leading Fashion Retailer Company achieves a single customer view to drive revenue with Redpoint Global Inc.

Fashion Retailer Drives Revenue with a Single Customer View

Leading Fashion Retailer Company, a multi‑billion dollar fashion retailer with several private brands and more than 500 locations, needed to upgrade personalization to handle growing complexity — orchestrating 80+ segments, managing over 500,000 campaign/offer/channel combinations, and reducing duplicate or irrelevant offers. After evaluating options, the company selected Redpoint Global Inc.’s Redpoint CDP to provide a single customer view and centralized segmentation and orchestration.

Redpoint Global Inc. implemented the Redpoint CDP to centralize segmentation, enable hyper‑personalization with 1,500+ attributes, and enforce built‑in quality controls for accurate measurement and exclusions. The result: offers created in seconds (an 840:1 compression in operational time), an 80% reduction in time to build new segments, tighter customer count measurement, and lower interaction costs by eliminating overlaps and irrelevant offers.