Case Study: Farm Market iD manages billions of field records and speeds product launches with Redpoint Global Inc.'s Data Management

Farm Market iD uses RedPoint Data Management™ to streamline operations, manage billions of farm field crop records, and develop new data-based product offerings to meet key challenges facing the U.S. agriculture industry

Farm Market iD faced the challenge of turning vast, disparate agricultural data into actionable precision‑ag products—managing trillions of data points across 877 million acres, more than 100 million farm field crop records in a season, and millions of growers—while delivering fine-grained (sub-field) insights quickly. To solve this, Farm Market iD adopted RedPoint Global Inc.'s RedPoint Data Management to handle data integration, quality, geospatial processing and automation at scale.

RedPoint Global Inc. implemented RedPoint Data Management to provide ETL, address standardization, geocoding, golden‑record creation, persistent keys and lights‑out automation, delivering throughput reported at roughly 15–20× faster than competing tools and enabling Farm Market iD to process massive datasets (877 million acres, ~4 million contacts) rapidly. The outcome was faster time‑to‑market for new data products (such as Ag Alerts), greatly improved workflow efficiency, significant time savings for IT and product teams, and the ability to incorporate new data assets and serve precision‑ag customers more effectively.

Farm Market iD

Damon Horst

CIO