Case Study: US agriculture organization Farm Market iD achieves 15x faster big-data processing for precision agriculture with Redpoint Global Inc.

Farm Market iD Drives Precision Agriculture with RedPoint Technology

US Agriculture Organisation, a provider of market intelligence for the U.S. agriculture industry, faced the challenge of integrating and processing massive, disparate geospatial and farm-level datasets (soil, weather, satellite imagery, irrigation, yield, etc.) to deliver precision-agriculture insights at very fine resolution. To meet that need they engaged Redpoint Global Inc., deploying Redpoint Data Management™ as the platform to unify, automate and scale their data processing.

Redpoint Global Inc. implemented Redpoint Data Management™ to ingest structured and unstructured sources, perform ETL and geospatial coding, create golden records with persistent keys, and run lights‑out automation. The solution processed address hygiene roughly 15–20× faster than a competitor’s 2.5M records/hour, delivered a 15× faster big‑data processing performance, cut data preparation time by 80%, and accelerated time‑to‑market for new products while enabling advanced analytics (satellite infrared crop ID, elevation, hail/tornado tracking) for precision recommendations.