Case Study: North America Energy Company achieves precision cross-channel marketing and improved customer acquisition with Redpoint Global Inc.

Energy Company Moves to Precision Marketing with a Single View

North America Energy Company, a division of a leading North American utility that markets unregulated energy products to its parent company’s four million customers, struggled with uncoordinated direct mail and email campaigns, reliance on broker lists, and no central database to link prospects and customers. Facing costly, ineffective acquisition efforts and missed conversion opportunities, the company engaged Redpoint Global Inc. and its rgOne solution to improve marketing precision.

Redpoint Global Inc. implemented the hosted rgOne solution to consolidate prospect and customer records, eliminate list brokers, and bring campaign analysis and execution in-house. The platform captured contact and response history across channels and enabled new cross-sell, up-sell, acquisition and retention programs; as a result, the company simplified marketing management and realized clear, quantifiable improvements in customer acquisition while opening the door to broader cross-channel initiatives.