Case Study: International DIY Home Improvement Retailer achieves real-time, personalized omnichannel customer experiences with Redpoint Global Inc.

DIY Retailer Delivers Frictionless, Personalized Customer Experience

International DIY Home Improvement Retailer, an international chain with more than 600 stores and 11,000 products, faced fragmented customer data and siloed channels that left marketers unable to track customers end-to-end and deliver timely, personalized offers. To solve slow, disjointed processes (data took up to two weeks to propagate) they engaged Redpoint Global Inc., deploying the rgOne platform to unify data and enable real-time personalization.

Redpoint Global Inc. implemented rgOne as a single point of control for data, decisions and interactions, ingesting 38 data sources to create a customer golden record and applying in-line analytics for real-time decisioning and orchestration. The retailer now processes and shares data in under five minutes (a 99% cycle-time compression), driving improved marketing efficiency, reduced interaction costs and increased upsell through next-best-action offers.