Case Study: Leading Consumer Packaged Goods Company achieves 79% conversion lift and 3X ROI with Redpoint Global Inc.'s rgOne

CPG Company Increases Conversions Through Personalized, Real-Time Marketing

Leading Consumer Packaged Goods Company faced fragmented customer data—2,400 data elements across more than 20 unintegrated sources—which prevented a holistic view of customers and made omnichannel engagement prone to friction. The company engaged Redpoint Global Inc., deploying the rgOne customer data platform to unify data, build comprehensive customer profiles, and enable real‑time, hyper‑personalized interactions.

Redpoint Global Inc. aggregated first-, second- and third‑party data into a single “golden record,” adding roughly 300 attributes and powering machine learning–driven, real‑time recommendations and omnichannel orchestration. In just 15 weeks Redpoint established a single point of control for data, decisions and interactions, delivering a 3X ROI in one year and a 79% increase in conversions from real‑time web product recommendations, while integrating 20 data sources (2,400 elements) and enabling broader personalized engagement initiatives.