Case Study: citizenM drives 3X ad conversions and 44% email open rates with Redpoint Global

citizenM drives 3X ad conversions and 44% email open rates with Redpoint Global

citizenM, a premium hotel chain, faced challenges in managing guest data from multiple sources, which prevented them from delivering relevant, real-time customer experiences and effective targeted marketing. After two previous failed attempts, they partnered with Redpoint Global Inc. to create an accurate Golden Record for each guest by unifying data from eight different sources using the Redpoint Data Readiness Hub.

The solution implemented by Redpoint provided a single, real-time guest view that enabled powerful segmentation and multi-channel campaign execution. This resulted in significantly improved performance, including a 44% email open rate for win-back campaigns and a 12% conversion rate from targeted Google Ads. Redpoint helped citizenM achieve more precise targeting and drive strong conversions across channels.

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