Case Study: citizenM achieves 3X ad conversions and 44% email open rates with Redpoint Global Inc.

CitizenM Drives 3X Ad Conversions and 44% Email Open Rates

citizenM, the premium hotel chain founded in 2008, needed a way to unify guest data from eight different sources, including its website, mobile app, CRM system, in-room tablet and other channels. After two failed attempts to organize its data, the company turned to Redpoint Global Inc. to create a single guest view that could support better segmentation, analytics, decisioning and more relevant experiences across the customer journey.

Redpoint Global Inc. implemented the Redpoint Data Readiness Hub to build a Golden Record with real-time updates, and citizenM also used the Redpoint Smart Engagement Hub for segmentation and journey orchestration across email, SMS, Facebook, mobile app and Google Ads. The results included a 44% email win-back campaign open rate, a 10% conversion rate for mobile app downloads through targeted SMS outreach, a 12% conversion rate from Google Ads, and a 65% match rate for Facebook data uploads.

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