Case Study: W.E. Aubuchon Co. Inc. achieves personalized omnichannel experiences and 68% higher BOPIS spend with Redpoint Global Inc.

Aubuchon Hardware Delivers Personalization, Convenience

W.E. Aubuchon Co. Inc., the family‑owned Aubuchon Hardware chain with 105 stores across New England and upstate New York, needed to compete with big‑box retailers by delivering a highly personalized, omnichannel experience—especially a best‑in‑class buy‑online‑pick‑up‑in‑store (BOPIS) experience for loyalty members who account for roughly 70% of sales. Facing a lack of a single customer view that limited personalized replenishment and cross‑channel journeys, W.E. Aubuchon Co. Inc. engaged Redpoint Global Inc., leveraging the Redpoint CDP and rgOne cloud solution to address these gaps.

Redpoint Global Inc. implemented its real‑time CDP to create a golden record single customer view, enabling personalized replenishment, welcome and activation campaigns, and frictionless journey orchestration (for example, suppressing reminder emails after a purchase). The work produced higher email open rates and sales from personalized campaigns, a 68% higher average spend for new loyalty members who purchase online and pick up in‑store, 20% of BOPIS users making an additional in‑store purchase, reduced duplicate accounts, and seamless integration with the email service provider—delivering clear, measurable uplift in engagement and revenue.

W.E. Aubuchon Co. Inc.

Will Aubuchon

Chief Executive Officer