Case Study: Leading Apparel Company achieves a unified customer view and streamlined omnichannel marketing with Redpoint Global Inc.'s rgOne

Apparel Company Streamlines Data to Create a Unified Customer View

Leading Apparel Company, a privately held global activewear brand operating in over 140 countries, faced fragmented systems and customer data silos that hindered its shift to a direct-to-consumer omnichannel model. To build a single customer view while leveraging its existing marketing technology stack, the company engaged Redpoint Global Inc., deploying Redpoint’s rgOne platform to unify disparate online and offline data.

Redpoint Global Inc. implemented rgOne as a single point of control, creating an always-on, always-updating unified customer view that consolidated 700 million records covering 10 million North American customers over a four‑year rolling database. The solution streamlined multiple data sources, improved visibility into transactional and behavioral signals, simplified access for marketing and IT, and enabled personalized, cross-channel customer experiences.