Case Study: Large U.S. Airline improves personalized customer experiences with Redpoint Global Inc.

Airline Clears the Runway for Seamless Personalization Redpoint and Snowflake Provide Ease of Use in a Complete, Composable CDP

Large U.S. Airline needed a way to create a relevant, omnichannel, personalized customer experience across pre-trip, in-flight, online, and on-the-ground interactions. Disconnected customer data, manual processes, and outdated records made it difficult to move beyond basic segmentation and maintain consistent marketing across channels. The airline chose Redpoint Global Inc. and Snowflake, using the Redpoint CDP on the Snowflake Marketing Data Cloud.

With Redpoint Global Inc., the airline built a unified customer profile, improved data quality, and reduced duplicate records. Real-time data accuracy and tunable identity resolution helped the airline send the right message to the right customer at the right time, while also lowering total cost of ownership, streamlining operations, and accelerating revenue-driving initiatives.