Case Study: Leading European Car Rental Company boosts Google match rates and conversions with Redpoint Global

a leading European car rental company boosts Google match rates to 50% with Redpoint Global Inc.

A leading European car rental company faced a significant challenge with its Google Performance Max ad campaigns, as low match and conversion rates were hindering performance. Its marketing team suspected that poor data quality and minimal segmentation were preventing effective targeting. To address this, the company turned to Redpoint Global Inc. and implemented the Redpoint Data Readiness Hub for a pilot with its UK audience.

The solution from Redpoint automatically validated, cleansed, and unified customer data, creating sharp, insight-ready profiles for segmentation. This high-quality data feed dramatically improved audience signals to Google. The results were substantial: match rates skyrocketed to between 30-50% in key markets, the conversion rate increased from 6.9% to 8.7%, and return on ad spend hit 9.5%, surpassing targets. Redpoint enabled the company to generate $50 million in ROAS from five markets, with a strong annual revenue projection.