Case Study: New Breed of Hotel achieves unified guest profiles and personalized multi-channel engagement with Redpoint Global Inc.'s CDP

A Customer Data Platform for a New Breed of Hotel

New Breed of Hotel, a standout lifestyle brand with an “affordable luxury” proposition, engaged Redpoint Global Inc. to solve three challenges: build an accurate golden record for each guest, enable powerful segmentation and multi‑channel activation for better guest engagement, and use all guest data to enhance the experience across touchpoints. Redpoint Global Inc. deployed the Redpoint CDP to address these needs.

Redpoint Global Inc.’s Redpoint CDP unified messy data from reservations, web properties, call centres and more into a single guest view, powering multilingual segmentation, journey orchestration and activation across email, SMS, Facebook, mobile app and Google Ads; it also integrated with the call centre and MoodPad smart rooms. The solution delivered a consistent B2C platform across EMEA, North America and APAC, drove loyalty and higher guest lifetime value and direct bookings, increased mobile app uptake via targeted SMS, supported 60‑second self‑service check‑in, and provided multi‑layered gold/silver/platinum customer records for different business functions.