Case Study: Georgia Southern University unifies corporate engagement with Salesforce by RedPath Consulting Group

Georgia Southern University unifies 29,000 students’ engagement data with RedPath Consulting Group

Georgia Southern University faced a challenge in managing its complex corporate and industry partnerships, as engagement data was spread across separate tools and spreadsheets. This made it difficult to coordinate activities and see the full lifecycle of relationships across research, talent, and philanthropy initiatives. To address this, the university partnered with RedPath Consulting Group to implement a centralized solution using Salesforce Education Cloud.

RedPath Consulting Group configured Salesforce to provide a holistic view of partnerships, tracking engagements and strategic outcomes. The solution improved coordination across campus units and delivered real-time insight into engagement activity. This provided Georgia Southern with a scalable system to manage and grow its industry relationships effectively.

Georgia Southern University