Case Study: Campbell Property Group achieves full lead attribution and smarter sales prioritisation with RedPandas

Campbell Property Group achieves 100% lead attribution with RedPandas

Campbell Property Group (CPG), a major Australian residential builder, was generating a high volume of leads through HubSpot but was unable to effectively act on its data. Their challenges included a lack of source-level attribution, no reliable way to prioritize leads, untrusted reporting tools, and missing post-deposit automations. This left their sales and marketing teams flying blind despite their sophisticated setup.

RedPandas was brought in to optimize CPG's existing HubSpot portal. They implemented custom sales dashboards, established lead scoring for prioritization, built full marketing attribution across all channels, and created six key engagement automations. The results included 100% lead attribution, over 20 new reports, and full adoption of lead scoring. RedPandas' work enabled CPG's marketing team to trace every dollar to its outcome and allowed sales consultants to start each day knowing exactly which hot prospects to call first.

Campbell Property Group (cpg)