Case Study: Teads streamlines ad event tracking with Redpanda

Teads cuts Kafka brokers by 87% with Redpanda

Teads, an omnichannel advertising platform, faced a significant challenge in tracking over 100 billion daily events on a complex and costly infrastructure built on Apache Kafka. This setup required 500 brokers and extensive supporting systems, which increased operational risk and prevented necessary upgrades. Seeking to streamline operations and reduce total cost of ownership, Teads turned to the vendor Redpanda and its self-managed streaming data platform.

By implementing Redpanda, Teads achieved a seamless migration that provided massive improvements in performance and operational simplicity. The solution enabled Teads to drastically reduce its infrastructure, cutting its broker count from 500 to just 63—an 87% reduction—while managing the same 600 TB workload. This resulted in significant AWS cost savings and freed up engineering resources, allowing the team to focus on strategic work rather than maintenance.

Teads