Case Study: Joiin achieves 424% YoY growth in paid affiliate referrals with Reditus

Joiin drives 424% YoY growth in paid referrals with Reditus

Joiin, a company that helps finance teams consolidate reporting across QuickBooks, Xero, and Sage, had a strong product and marketing engine but lacked a partner channel. They wanted to build an affiliate program to drive growth but were constrained by bandwidth, as their lean team needed to stay focused on product and customer work. They turned to Reditus to implement a solution.

Reditus managed the entire affiliate program for Joiin, handling recruitment, payouts, tax compliance, and fraud detection. This allowed Joiin to launch the channel with minimal internal effort. The results were significant, with Joiin achieving a 424% year-over-year growth in paid referrals. Within 18 months, the program generated over €130K in annual recurring revenue from a standing start, all run by a single internal owner.

Joiin