Case Study: Jelly Button Games achieves faster, more reliable real-time gameplay at scale with Redis Enterprise (Redis Labs)

Redis Labs Helps Jelly Button Games Deliver Applications Faster and More Reliably

Jelly Button Games, a Tel‑Aviv–based studio founded in 2011 and creator of the hit mobile game Pirate Kings (100M installs), experienced a viral surge that grew daily active users from about 1,000 to 3.5 million in under a month—roughly 1 million requests per minute. The always‑online, real‑time gameplay (push notifications for attacks, live leaderboards, session management) overwhelmed operations and demanded low latency, high availability, seamless scaling, robust monitoring, and 24/7 support.

The company adopted Redis Enterprise as its primary data platform for caching, session stores, leaderboards (sorted sets), pub/sub and time‑series, achieving sub‑25 ms operation latency (average ~0.06 ms), storing 13 million keys and handling 20k ops/sec. This delivered up to 30% cost savings, 50–70% faster time‑to‑market, >90% reduced downtime, a 70–90% reduction in specialized ops needs, and markedly higher, more stable performance.

Jelly Button Games

Meir Shitrit

Vice President R&D