Case Study: Liftoff achieves low-latency, high-availability ad serving with Redis Cloud

Liftoff’s Ad Exchange Soars With Redis Cloud’s Low Latency

Liftoff, a mobile ad tech company serving thousands of app publishers and advertisers, needed a high-availability, low-latency database that could support a multi-cloud environment and cache massive volumes of event data. The challenge was to serve ad requests in under 300 milliseconds while maintaining reliability and fast access at scale.

Redis implemented Redis Cloud for Liftoff to store and retrieve billions of event-driven key-value records, including contextual data and Cuckoo filters for fast matching. With Redis, Liftoff now handles over 1 million operations per second across terabytes of data, reduces database management overhead, and improves ad relevance and ROI by serving more accurate ads with lower latency.

Liftoff

Surya Dharma

Director of Engineering