Case Study: Kicker achieves 60% lower database server costs with Redis

Dramatic improvement in performance reduces costs for database servers by 60%

Kicker, the long-running German football media brand, saw its website and mobile app grow rapidly, but its existing tech stack was hitting performance limits. After first using open source Redis for caching, Kicker needed a more scalable solution to support rising traffic, improve responsiveness, and reduce operational complexity.

Redis upgraded Kicker to its caching solution, improving performance across the website and mobile app, boosting reader satisfaction, and supporting advertising reach. The impact was significant: Kicker cut web server costs by 40% and database server costs by 60%, lowering overall operational expenses and TCO while enabling higher revenue potential.

Kicker

Dani Mohr

Head of Software Development