Case Study: Blip achieves lower latency and higher throughput with Redis Azure Managed Redis

Blip cuts P99 latency by 73% with Redis

Blip, a global conversational intelligence platform, faced performance and scaling challenges as it expanded internationally. Its real-time messaging orchestration service, which manages metadata and session state across multiple apps, experienced unpredictable latency and difficulty scaling across regions. To address this, Blip turned to vendor Redis and standardized on its Azure Managed Redis product to achieve predictable performance and high availability.

By implementing Redis's Azure Managed Redis, Blip consolidated 150+ instances to power its core apps. The solution delivered a dramatic 73% improvement in P99 latency, reducing average latency to below 0.2 ms. This performance gain under sustained throughput of over 350,000 requests per second provided more consistent global message routing, reduced operational complexity, and lowered the total cost of ownership for Blip.

Blip