Case Study: Dynamic Yield achieves scalable, sub-millisecond personalization and 35% infrastructure cost savings with Redis Enterprise (Redis Labs)

As Dynamic Yield Scales, So Does Its Use of Redis Enterprise from Redis Labs

Dynamic Yield is a real-time customer personalization platform that processes over 600 billion events per month and has doubled its user base annually since 2013. What began as a small open‑source Redis cache grew into a mission‑critical data layer—expanding from tens of gigabytes to multiple terabytes—and put pressure on scalability, latency and operational overhead as the company added new use cases like product catalogs, real‑time activity stores and distributed locks.

Dynamic Yield migrated to Redis Enterprise (2016) and later to Redis Enterprise VPC with Redis on Flash (2018) to get sharding, high availability, persistence and a fully managed service in its private AWS environment. The migration was seamless, saved months of work, and delivered sub‑millisecond latency, zero on‑call Redis maintenance, and roughly 35% annual infrastructure cost savings while supporting some 30 applications across the personalization platform.

Dynamic Yield

Ramon Snir

Customer Integrations Engineer