Case Study: Twentyfour Skincare Launches a Premium DTC Brand with Redhype

Twentyfour Skincare achieves 5–6 ROAS with Redhype

twentyfour skincare sought to launch a direct-to-consumer premium skincare brand from scratch in a highly saturated market. Their challenge was to introduce a novel product with a new ingredient and format, requiring absolute clarity and a distinctive identity to compete. They partnered with the vendor Redhype for a comprehensive suite of services including branding, web design, and advertising.

Redhype built the brand end-to-end, starting with research to inform strategy and a premium visual identity. They developed a full go-to-market plan, produced all launch assets, and managed post-launch advertising. The solution resulted in strong early customer response with positive sentiment, a premium brand look, and paid social ads achieving a peak ROAS of 5-6. Redhype helped establish a credible and growing brand that customers believed in.

Twentyfour Skincare