Case Study: South Carolina Manufacturing Extension Partnership boosts brand awareness and online growth with Redhype

South Carolina Manufacturing Extension Partnership grows with Redhype over 6 years

The South Carolina Manufacturing Extension Partnership (SCMEP), the premier training organization for manufacturers in the state, needed an agency of record to manage its complete branding, marketing, and digital presence. SCMEP launched a national RFP to find a single full-service partner capable of handling everything from web design and advertising to video production and public relations. The vendor, Redhype, was selected to address this challenge.

Redhype implemented a comprehensive solution, beginning with a complete rebranding that included a new logo and updated marketing materials. The vendor designed and developed multiple websites, ran diverse advertising campaigns across search, display, television, and radio, and produced creative content like videos and print collateral. As a result of this six-year partnership, SCMEP experienced sustained business growth, increased engagement, and higher conversions. Redhype ensured the client's online presence remained modern and effective through continuous analytics reporting and strategic oversight.

South Carolina Manufacturing Extension Partnership (scmep)