Case Study: Microporous achieves a stronger, more consistent brand presence with Redhype

Microporous supports a 90-year legacy and lithium-ion launch with Redhype

Redhype partnered with Microporous, a global battery separator manufacturer, to support its expansion into the lithium-ion market. The company faced the challenge of launching this new division without a strong brand foundation, including an outdated website, an inconsistent look across its divisions, and no internal capacity for its ongoing marketing, PR, and event needs.

The solution from Redhype involved refining the website for better positioning, providing event and launch support for a new production facility, and developing ongoing content and collateral. This work resulted in a powerful and successful launch for the lithium-ion division, giving Microporous a cohesive brand with improved consistency across all materials and a flexible marketing foundation. Redhype became the long-term Agency of Record, providing embedded support as new initiatives arise.

Microporous