Case Study: Sierra School Equipment Company achieves streamlined operations and improved sales productivity with RedHorse Systems

Sierra School Equipment Company - Customer Case Study

Sierra School Equipment Company (SSEC), a family‑owned business in Bakersfield with over 3,500 contact records, struggled after outgrowing GoldMine—facing capacity limits that forced deleting client data, poor email linking, browser compatibility issues, and cost‑prohibitive upgrades. To address these challenges, SSEC selected RedHorse Systems and its RedHorse CRM to replace GoldMine and better organize client information, sales history, and correspondence.

RedHorse Systems deployed RedHorse CRM (with migration support and training from SSEC’s longtime consultant, Strategic Selling), providing unlimited data storage, seamless accounting integration, custom reporting, multi‑contact email linking, and included first‑year updates. The solution eliminated the need to delete records, streamlined operations, increased administrative efficiency, and helped sales staff become more confident and productive—significantly improving SSEC’s data management and sales tracking.

Sierra School Equipment Company

Mike McDermott

Vice President