Case Study: Kuoni achieves 20% higher conversions with Redfish Group

Kuoni boosts conversions by 20% with Redfish Group

Kuoni, a UK luxury travel operator, faced the challenge of maximizing online sales and improving conversion rates from enquiries to bookings in a cost-effective way. They engaged the vendor Redfish Group to determine if their website needed to work harder, utilizing services like usability research and analytics.

Redfish Group implemented a performance-centered approach, combining qualitative research, analytics, and usability studies with eye tracking. This provided Kuoni with key insights that led to a complete re-think of their conversion strategy, particularly for multi-centre holidays. The vendor's work identified specific site improvements, forming the basis for a measured 20% increase in conversion rates.

Kuoni