Case Study: Dawsons improves mobile ecommerce experience with Redfish Group and Aurora Commerce

Dawsons scales from 6 retail stores to online growth with Redfish Group

Dawsons Music, a long-established UK musical instrument retailer, faced the challenge of modernizing their existing eCommerce site to improve the mobile user experience and overall platform capability. The Redfish Group was engaged to handle this replatforming project, moving Dawsons from Magento to the Aurora Commerce platform.

The solution implemented by the Redfish Group involved building a responsive, mobile-focused site with a dual-layer navigation system for improved user journeys. The new multi-currency site leveraged Aurora's functionality for features like related product listings, integrated Trustpilot reviews, and various payment options, while also connecting to Dawsons' marketing systems. The Redfish Group provided comprehensive support including UX design, project management, and integration, successfully delivering a modernized online store for the retailer.

Dawsons