Case Study: Bosworth’s Garden Centre boosts customer engagement and repeat visits with Redfish Group’s loyalty app and eCommerce optimisation

Bosworth’s Garden Centre boosts shopping progression by 67% with Redfish Group

Redfish Group worked with Bosworth's Garden Centre, which sought to strengthen customer engagement and increase repeat visits. The challenge was to create a more meaningful relationship with its customers.

To address this, Redfish Group developed a bespoke loyalty app named "Flowers," which rewards customers with plants and tier-based benefits instead of traditional points. Alongside this, they provided ongoing eCommerce optimisation. This solution delivered a 67% increase in shopping progression, successfully improving the customer journey and moving more people through the purchasing funnel.

Bosworth’s Garden Centre