Case Study: Waterstones achieves huge incremental growth with Redbrain

Waterstones drives 80% affiliate growth with Redbrain

Waterstones, a major UK bookseller, had a strong brand and affiliate network but was not active in Google Shopping, missing a key opportunity to compete online and drive incremental sales. They partnered with Redbrain, a CSS (Comparison Shopping Service) provider, to launch performance-based campaigns on a cost-per-acquisition (CPA) model, which represented a low-risk approach.

Redbrain implemented and managed Waterstones' first Google Shopping campaigns. Through strategic CPA commission increases and continuous feed optimization, they significantly boosted visibility and performance. The results were substantial, with Redbrain eventually generating 30% of all affiliate revenue and helping drive an 80% growth in the affiliate channel. This partnership delivered over £1.7 million in revenue and proved the value of the CSS model for unlocking new growth.

Waterstones