Case Study: B&Q boosts incremental online sales with Redbrain

B&Q boosts conversion rate by 21% with Redbrain

B&Q faced the challenge of proving the incremental sales value a CSS partner could offer beyond its internal marketing activity. To address this, the vendor Redbrain initially launched pilot campaigns focused on a subset of key products to assess impact before a wider expansion.

Redbrain implemented a solution centered on product feed optimization, performance-led targeting, and leveraging seasonality. The results were significant, including a 21% increase in conversion rate and 61% average revenue growth month-over-month in 2024. This proven performance led to a full-category rollout, establishing Redbrain as a trusted partner for B&Q in generating online sales.

B&Q