Case Study: El Tiempo achieves faster, more efficient collaboration with Redbooth

El Tempo - Customer Case Study

El Tiempo, Colombia’s largest daily newspaper, needed a faster, more efficient way to coordinate its busy online and design teams across 10 publications. Using spreadsheets and email had slowed work down, created communication bottlenecks, and made it difficult to keep up with constantly changing news priorities. El Tiempo chose Redbooth for its intuitive collaboration features and strong user experience.

With Redbooth, El Tiempo organized work into shared workspaces, tasks, subtasks, and real-time chat, making it easier to assign and track work across teams. The result was less chaos, better transparency, and fewer wasted efforts; Luisa Fernanda Pinto Arce said Redbooth saved her about 2 hours a day, or over 40 hours per month, a 25% time savings overall. Redbooth also helped El Tiempo expand to nearly 70 users across IT, production, and SEO, improving cross-functional collaboration and productivity.

El Tiempo

Christian Camilo Garavito Gaviria

Visual Interface Team Lead