Case Study: SOCAR Georgia Petroleum modernizes its loyalty app with Redberry

Socar Georgia Petroleum launches loyalty app with Redberry in 10 months

Socar Georgia Petroleum, a leading wholesale and retail provider of petroleum products, faced significant challenges with its outdated and unscalable mobile application. The app offered poor usability, was difficult to maintain, and lacked analytics, making it impossible to understand user behavior. Partnering with Redberry, they decided to build a new app from the ground up using a dedicated agile team to create a modern solution that could grow with the company.

Redberry developed a new loyalty app featuring a digital Energy Card with QR code scanning, a comprehensive loyalty program integrated across fuel stations and convenience stores, and robust analytics. The solution dramatically improved both the customer experience and internal marketing capabilities. The app was an immediate success, achieving 15,000 downloads shortly after launch. Socar reported that Redberry fully met their high expectations, delivering a top-quality product on time and establishing a productive partnership for future development.

Socar Georgia Petroleum