Case Study: The Personal Injury Lawyers boost traffic and search rankings with Redback Web Solutions

The Personal Injury Lawyers boosts website traffic 46% with Redback Web Solutions

The Personal Injury Lawyers, a Queensland-based law firm, faced the challenge of improving search engine rankings for competitive non-branded keywords while needing a website rebuild compliant with strict legal guidelines. They hired Redback Web Solutions for a comprehensive digital campaign involving search engine optimisation, pay-per-click advertising, and social media management.

Redback Web Solutions implemented a strategy focusing on high-value keywords and uniform branding across all channels. The results were significant: over 50% of targeted keywords reached page one positions on Google within five months, social media engagement soared by 1200%, and website traffic increased by 46%, all while reducing Google Adwords spending by 50%.

The Personal Injury Lawyers