Case Study: BubbleIQ saves engineering time and boosts sales reporting with Redash

BubbleIQ uses Redash to support sales, save engineering time and report towards investors

BubbleIQ, a customer support startup founded by Fletcher Richman, needed a simple way to measure its core product usage and business KPIs as the company grew. The team wanted clear graphs and dashboards to understand activity in real time, support sales conversations, and report progress to investors and programs like Techstars.

BubbleIQ turned to Redash and connected it to MongoDB to build dashboards and queries used across the organization by employees, customers, stakeholders, and investors. With Redash, BubbleIQ tracked key metrics daily, 10x’d the number of synced “Bubbles” per week, saved significant engineering time by replacing a feature request with Redash queries plus Zapier in less than a day, and used the insights to tailor sales outreach and share data-driven updates.

BubbleIQ

Fletcher Richman

Co-founder & Chief Executive Officer