Case Study: a U.S.-based auction platform boosts real-time bidding with Red5 Pro

U.S.-Based Auction Platform boosts remote participation 25% with Red5 Pro

A U.S.-based auction platform partnered with Red5 Pro to overcome the limitations of its legacy system, which relied on static images. Their challenge was to integrate real-time video and audio to create a more immersive bidding experience, particularly for users in rural areas with poor internet connectivity. Key requirements included sub-250ms latency streaming at scale and full deployment control within their own AWS infrastructure.

Red5 Pro deployed its real-time streaming solution on the customer's AWS EC2 instances, using its Stream Manager for orchestration and autoscaling. The implementation resulted in a 25% increase in remote participation and a 40% reduction in support requests. The platform also achieved an estimated 20% reduction in infrastructure costs while delivering sub-250ms latency streaming, which significantly improved user engagement and operational efficiency.