Case Study: a top-ranked Midwest engineering and technology research university achieves connected fundraising with Red Van Workshop

Top-ranked Midwest Engineering and Technology Research University launches four giving experiences in nine months with Red Van Workshop

A top-ranked Midwest engineering and technology research university faced a fragmented and unscalable advancement infrastructure that hindered donor engagement and campaign reporting. To unify giving across its multiple campuses and support modern philanthropy, the university partnered with Red Van Workshop to implement a new platform built on Salesforce Commerce Cloud using their Autobahn framework.

Red Van Workshop delivered a comprehensive solution that integrated Salesforce Order Management and Marketing Cloud. The result was a single, scalable platform powering four branded giving experiences, which provided personalized donor journeys through alumni SSO and supported every major giving model. This empowered the university's advancement teams to launch new campaigns without developer involvement and automate donor communications, establishing a unified and flexible foundation for future fundraising growth.