Case Study: Tropicana Wholesale scales B2B ecommerce with Red Technology’s tradeit

Tropicana Wholesale cuts 13 pricing levels to 2 with Red Technology

Tropicana Wholesale, the UK's leading distributor of sports nutrition products, faced a challenge scaling its B2B ecommerce operations. Their previous platform, a tweaked retail solution, lacked the specialized functionality needed for complex B2B requirements, hindering growth and operational efficiency. To address this, they partnered with vendor Red Technology to implement its tradeit ecommerce platform.

Red Technology's solution was built from the ground up for B2B, delivering a sophisticated price list manager that reduced maintained lists from 13 to just 2, automated promotions for short shelf-life products, and integrated seamlessly with the company's OrderWise ERP system. The results included greater operational efficiency, a seamless customer experience with advanced quick-ordering tools, and the ability to scale their online business, fueling significant growth for Tropicana Wholesale.

Tropicana Wholesale