Case Study: Something Different Wholesale scales B2B ecommerce with Red Technology

Something Different Wholesale grows online revenue toward 80% with Red Technology

Something Different Wholesale, a UK-based wholesale giftware supplier, needed to re-platform their online business. Their previous bespoke solution lacked the advanced B2B functionality required to scale and meet their goal of having over 80% of revenue come from web sales. They turned to Red Technology and its tradeit platform to build a comprehensive ecommerce solution rather than a simple order-taking website.

Red Technology implemented the tradeit platform, which provided a full suite of native B2B tools including multiple payment options, quantity-based pricing, a built-in call centre, and advanced search. The solution enabled the creation of separate UK and Ireland sites and drove growth through features like advanced up-sells and wishlist-triggered promotions. As a result, Something Different Wholesale is on its way to achieving its revenue target and the project has been recognized with several industry award nominations.

Something Different Wholesale