Case Study: Sass & Belle boosts B2B and retail ecommerce with Red Technology

Sass & Belle streamlines B2B and retail ecommerce with Red Technology, sharing a single platform across 2 channels

Sass & Belle, a creative giftware wholesaler and retailer, needed to replatform their B2B and B2C ecommerce operations to gain more control and efficiency. Their challenge was to find a single platform that offered superior flexibility and user experience for both their trade and retail customers, while also being easy for their internal team to manage. They selected the tradeit ecommerce platform from Red Technology to meet these needs.

Red Technology implemented the tradeit platform, which provided specific B2B functionality, advanced search capabilities, and a responsive design optimized for all devices. The solution was seamlessly integrated with Sass & Belle's SAP Business One ERP system. The new sites significantly improved the customer journey and operational efficiency, leading to extremely positive feedback and a much bigger share of business revenue generated through ecommerce for Sass & Belle.

Sass & Belle