Case Study: PME Cake expands global B2B and retail ecommerce with Red Technology's tradeit platform

PME Cake expands into 86 countries with Red Technology

PME Cake, a long-established manufacturer of cake decorating and baking supplies, faced the challenge of establishing a modern online presence to serve its global B2B and retail customers. With a weak digital footprint, they needed a sophisticated ecommerce platform that could integrate with their Microsoft Dynamics GP system and scale for future international growth. They partnered with Red Technology and selected their tradeit platform to address this challenge.

Red Technology implemented a comprehensive ecommerce solution using tradeit, which included multiple B2B and retail sites managed from a single system. The solution featured rich B2B functionality, localized international sites, and seamless two-way integration with Microsoft Dynamics GP. As a result, PME Cake rapidly expanded its online operations from a single proof-of-concept site to serving 86 countries with multiple dedicated channels, significantly growing its global footprint and moving its business firmly into the digital age.

PME Cake