Case Study: Pet Family achieves global multi-channel ecommerce growth with Red Technology and tradeit

Pet Family launches 39 ecommerce sites with Red Technology

Pet Family, a leading UK pet care company, faced significant challenges managing their diverse portfolio of ecommerce sites across multiple platforms including Magento and WooCommerce. Issues included high costs, platform instability, unreliable subscription services, poor Click & Collect functionality, and an inability to support international growth. They partnered with Red Technology to find a unified solution using the tradeit ecommerce platform to consolidate their operations and overcome these obstacles.

Red Technology implemented its tradeit platform, delivering 39 new sites across 13 territories and 12 brands on a single, secure system. The solution provided native subscription functionality, real-time inventory for Click & Collect, and advanced personalization features. This resulted in a seamless launch, eliminated failed subscription orders, improved customer trust, and provided a scalable foundation for global expansion, enabling Pet Family to enhance their omnichannel offering and drive future growth.

Pet Family