Case Study: Longacres Garden Centres achieves seamless omni-channel ecommerce and fulfilment with Red Technology's tradeit platform

Longacres Garden Centres becomes number one for 7 years running with Red Technology

The customer, Longacres Garden Centres, an award-winning UK retailer, required an advanced ecommerce solution to manage the significant complexity of its multi-channel fulfilment options. Their challenge was to overhaul their online checkout and delivery systems to handle a vast range of products, each with different shipping rules, while also improving the overall customer experience. They partnered with vendor Red Technology to upgrade their online platform using the tradeit ecommerce system.

Red Technology implemented an enhanced version of the tradeit platform, which included a complete overhaul of the basket and fulfilment capabilities. The solution provided real-time calculation of delivery costs and options based on the entire basket contents and delivery address. This upgrade, alongside new features like facetted navigation and an integrated blog, resulted in a streamlined omnichannel experience. The vendor's work supported the customer's continued innovation and significant online growth.

Longacres Garden Centres