Case Study: KRM Building Supplies achieves omni-channel ecommerce growth with Red Technology

KRM Building Supplies streamlines 35 years of trade with Red Technology

Red Technology provided an ecommerce solution for KRM Building Supplies, a building materials merchant serving Derbyshire and Nottinghamshire. The customer's challenge was that their outdated system could not integrate effectively with their new Kerridge K8 ERP, failing to display accurate, real-time pricing and stock levels for their diverse product range, which included items sold in non-standard units like per thousand or by area coverage.

The solution implemented by Red Technology was the tradeit ecommerce platform, which featured a deep, two-way integration with Kerridge K8. This integration performed complex calculations to convert wholesale pricing into retail units and introduced functionality for customers to purchase products based on area coverage. The new site also included advanced search, a 'Collect Later' option, and tools for quick re-ordering. As a result, KRM Building Supplies gained a fully functional omnichannel sales platform, positioning them to significantly expand their product offering and delivery areas to increase online revenue.

KRM Building Supplies