Case Study: Healthspan achieves rapid international DTC ecommerce growth with Red Technology’s tradeit platform

Healthspan launches multiple international ecommerce sites with Red Technology

Healthspan, a leading UK-based provider of vitamins and supplements, needed to rapidly launch new direct-to-consumer (DTC) ecommerce channels for both its main brand and its Healthspan Elite brand in several international markets. Their existing enterprise platform was too costly and slow for this tactical expansion into new territories. After evaluating options like Shopify and Magento, which lacked the required functionality, they turned to Red Technology and its tradeit platform.

Red Technology implemented a multi-channel solution using tradeit, which enabled the quick rollout of multiple localized international sites. The solution provided inherent functionality for subscriptions and a loyalty scheme without costly plugins, along with seamless integrations to third-party systems. This approach allowed Healthspan to enter new markets rapidly and cost-effectively, benefiting from economies of scale. The project was a success, leading to further international expansion and winning Red Technology and Healthspan the Online Innovation of the Year award at the 2026 Retail Systems Awards.

Healthspan