Case Study: Games Workshop achieves streamlined DTC ecommerce with Red Technology

Games Workshop streamlines DTC ecommerce with Red Technology, eliminating re-keyed orders

Games Workshop, a major British miniature wargaming manufacturer, faced a significant challenge with its outdated ecommerce website for its Black Library and Warhammer Digital divisions. The site was unsuited to their business, requiring manual re-keying of orders into back office systems, which was a time-consuming, expensive, and error-prone process. They engaged Red Technology to implement a new direct-to-consumer ecommerce solution to streamline operations and better serve their customers.

Red Technology implemented its tradeit ecommerce platform, which featured tight integration with Games Workshop's back office systems, including Microsoft Dynamics AX, to automate the entire purchase-to-delivery process. The solution also supported digital product downloads and managed multiple brand sites from a single system. The result was a highly successful website that eliminated manual order processing, allowed the customer service team to focus on customers, and provided a smooth, intuitive, and secure online ordering experience for users.

Games Workshop